If you have a website for your business, it is vital that the content of that website is search engine optimized (SEO). SEO friendly content is important because it affects your website’s placement on search engines.
If your website shows up on the first page, you will get more clicks, shared, likes, and engagement. If nobody ever finds your page, then even the best-written articles are pointless. But writing SEO friendly content is not a simple task. There is plenty of thought and foresight that goes into writing strong SEO content. These tips will help you write content that is not only interesting and relevant to your website, but that garnishes attention and shows up in search results.
Use Headlines and Sub-headers
Using headlines and sub-headers does several things for SEO optimization. People are more likely to share things that are easy to read. Also, having headers and sub-headers increases the keyword saturation.
Add links to Previous Content
Links to high-quality, reputable websites boosts the validity of your own website. The better the links, the higher your page will rank in search results.
Optimize the Length of Your Article
Google gives priority to longer articles, but if it’s too long, you’ll lose readers. Your articles should be a minimum of 300 to 500 words. So, in a 500-word, you should include 5-7 keywords.
Choose Your Keywords Wisely
Before you ever sit down to write your article, decide which keywords you want to incorporate. You can either pay a marketing service to do this for you, or you can choose the keywords based on the results of planned keyword searches. When you start SEO enhanced content writing, use the keywords in the title, headers, tags, and main text.
Optimize your Images
Images are essential to making your content interesting and shareable. People are far more likely to purchase from a company whose website has attractive and relevant photos. You can optimize the picture by adding keywords to the image files.
Make the content shareable
The surefire way to drive traffic to your website is to publish highly engaging and shareable content. Not only does this help enhance your SEO rankings, but also the higher social duration — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic and Sales.
Write High Quality Content
This one should be pretty self-evident, but it isn’t always applied. The best way to get people to read and connect with your content is to write content that is useful and entertaining. Search engines reward sites that have high-quality, relevant content. Quality is more important than almost every other factor on the list.
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