The design of a website is one of the most important key success factors and it does not only affect the user experience, but also the SEO campaign. In this post we will discuss the subject of why SEO friendly design important and we give tips that will help web designers and web developers to build better and more effective websites in terms of both functionality and crawl-ability.
We at INFOS INDIA design websites for real people who just happen to use search engines. Hence, it’s important for us to design SEO friendly websites so that they rank well in the search engines. It’s often the case that web designers, SEO specialists and the everyday web surfer speak entirely different languages. In recognition of this I want to go through 5 easy to understand tips for SEO friendly web design.
1 – EASY READABILITY & INTERNAL LINKING
A fundamental principle of web design is the ability of users to read and engage with your website. Simple actions like differentiating clickable links to the body text can assist your audience in navigating their way through links in a way that translates to a better SEO result.
2 – REDUCE THE DOWNLOAD TIME
For every second of load time ‘page abandonment’ increases exponentially. This again indicates to Google a gap between what they were after and your website, impacting your SERP. The reality is that perceived download time is more important than actual. No matter how long it takes, if user’s insight is that it’s taking too long say bye bye!
3 – MAKE YOUR CODE CLEAN
4 – CONTENT READY DESIGN
The ‘content is king’ phrase again rears its head. Fresh and keyword related content is what continues to make your effectual SEO practices. Web design should support this by having a content ready layout. This means setting up your content, Meta tags and providing a devoted space in your website design for standard content updates.
5 – MAKE URL’S SEO FRIENDLY
Quite self-explanatory but if a human can read and understand a URL and what is expected on the page so too can a search engine. Search engines crawl the URL names, content and theme of the website and set ranking priority of websites.