Top 10 Facebook Marketing Tips For Small Business Owners

Are you wondering how to best use Facebook for your business?
Facebook is a great platform to spread awareness about your small business. The potential reach of a Facebook page is massive, as half of its users log in every day. Facebook studies show that people interact with their favorite brands on Facebook more than on any other social network, are more likely to recommend a brand after becoming a fan of it on Facebook, and are more likely to purchase a product after becoming a fan. 

In addition, any person outside Facebook can outlook your Facebook page as search engines index it. However, it can be tricky for small business owners to know where to start when it comes to their presence on the social media site. That’s why I’ve compiled a list of FACEBOOK MARKETING tips to help you create a valuable Facebook page for your business, so you can start promoting your products and services to a wider audience.

New to Facebook and not sure where to start?
Try starting with the Page Likes goal – you’ll build your audience and persuade folks to like your page. More likes make you look popular, which encourages more people to like you in a domino effect – it’s a safer alternative to buying followers on social media.

Publish great content
Content is the major factor that teaches people something, entertains them, and makes them think or, in some other way, adds value to their lives.

Include a clear and direct call to action.
Include a call to action in the body text of your Facebook paid ad to encourage FB users to take your desired action.

Hash it out
Hashtags help categorize your posts by topic, and while the popularity of Facebook hashtags isn’t exactly skyrocketing, you can search hashtag terms to discover fan conversations you may want to participate in.  
 Share testimonials on Facebook
 Testimonials are always powerful, and that rule continues on Facebook. 

Ask questions! 
Facebook users be keen on to get their voices out and feel heard. Try incorporating questions or surveys into your posts for engagement. Keep the questions simple though on Facebook.

Photo captions
 Asking for users to provide a caption to an exciting or laugh-worthy photo is another smart strategy to drive interaction and engagement.

 Quote rock. 
Posts involving inspiring quotes often perform very well. For an added bonus, attach a photo to your quote – even better, do Pinterest-style image/quote overlay. People eat that stuff up! 

Be Responsive To Messages
There's more and more evidence indicating that Facebook is calculating response time into their algorithm, so be sure to respond to messages. Your response time will also be live on your page, so fans will be able to see how quickly you interact with them.

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